November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Publicis Groupe Retains U.S. Media Duties for Kraft Heinz

Publicis Groupe has retained U.S. media agency of record duties for Kraft Heinz, following the conclusion of a global media review launched by Kraft Heinz in March. At the time of the review, data consultancy COMvergence estimated Kraft Heinz’s spending at around $ 520 million, and the majority of the client’s spend is dedicated to the…
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