November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

HBO’s Lovecraft Country Influencer Kits Support Black-Owned Businesses

Lovecraft Country, HBO’s new supernatural drama series set in 1950s Jim Crow America, tackles the horrors of racism and monsters straight from author H.P. Lovecraft’s stories. To build buzz for the series from showrunner Misha Green and producers Jordan Peele and J.J. Abrams, the network recently curated branded influencer kits containing items tied to its…
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