Lovecraft Country, HBO’s new supernatural drama series set in 1950s Jim Crow America, tackles the horrors of racism and monsters straight from author H.P. Lovecraft’s stories. To build buzz for the series from showrunner Misha Green and producers Jordan Peele and J.J. Abrams, the network recently curated branded influencer kits containing items tied to its…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
Thirst Trap Ahead: Progressive Says Drive Safely Around Calvin Klein’s Bad Bunny Billboards
People Are Surprised JCPenney Is Trendy. Its Comeback Ads Challenge That.
Special PR makes Global PR Agency of the Year shortlist