COVID-19 has had an outsize negative effect on GroupM than on the rest of parent company WPP’s business as clients paused and cut back on media spend during the crisis. The holding company did not break out GroupM’s Q2 or H1 revenues, but WPP CEO Mark Read told investors on Thursday that the media buying… Continue reading »
The post GroupM Underperforms At WPP As Clients Cut Media Spend appeared first on AdExchanger.
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