Ad tech used to generate most of the hype when it came to high-growth ad industry startups. But as the...
Month: August 2020
"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column by Steven...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Taking On The Giants Kroger is getting into the...
When it comes to measuring sales lift and ROI on media campaigns, CPG brands have traditionally been shooting in the...
This article is sponsored by Moat by Oracle Data Cloud. The global pandemic of 2020 has had far-reaching economic effects...
Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. Linda Boff is...
Integral Ad Science and Channel Factory, a brand suitability and ad performance platform for YouTube, released a joint product on...
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written...
The TikTok saga roils on, with Twitter now in the ring with Microsoft as potential acquirers for the viral social...
The official advertising boycott against Facebook may be over, but the same can’t be said for hate speech on the...