March 28, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

HBO Kicks Off Virtual Reality Extravaganza to Promote Lovecraft Country

HBO will host 100 influencers for a series of virtual reality events consisting of immersive theater, escape rooms, art installations, puzzles and a live concert to promote its new Jordan Peele-helmed horror show Lovecraft Country. The activations–the first of which kicks off at 10 p.m. ET tonight–will also be viewable on YouTube Live and include…
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