November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Disney+ Tests Out a Bold Pandemic Experiment With Mulan

Mulan, the live-action remake of the 1998 animated Disney classic, arrives on Disney+ today, marking the beginning of an experiment from the company to see how much revenue a major motion picture can rake in through premium video rentals instead of a traditional theatrical release. The film, whose planned March theatrical release was pushed back…
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