A slew of agencies have inked a partnership with Profitero, a performance analytics firm that helps brands, particularly ones in the CPG space, optimize ad spend on Amazon, Walmart and other ecommerce sites. Profitero’s clients include L’Oreal, General Mills and Revlon. By directly partnering with the agencies that service these companies and their various brands,…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
Bot Or Not?
How Streamers Are Fighting The Plight Of Shrinking TV Ad Inventory
How Amazon and Peacock Earned 2 Exclusive NFL Streaming Games