Road to Brandweek: General Mills’ Brad Hiranaga Says Consumers Have Higher Expectations of Brands Now

Key insight: The pandemic has highlighted consumers’ desire for brands to add value and show a human interest. It’s a good time to be in the CPG business. As stay-at-home orders forced people inside (and out of restaurants), grocery stores became one of the few storefronts that remained open for business. And as unprecedented challenges…
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