Affiliate marketers are largely overlooking what could be one of their best-performing channels: apps. Although most retail marketers say they generate hardly any app installs from their affiliate programs, the reality is quite different, said Mike Jaconi, CEO and co-founder of mobile commerce marketing company Button. App users are more loyal, more likely to make… Continue reading »
The post Why Retailers Need To Pay More Attention To Affiliate App Marketing appeared first on AdExchanger.
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