November 23, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Inside General Electric’s New Slogan, ‘Building a World That Works’

Founded in 1892 with a line of incandescent electric lamps for the new era of energy, General Electric has gone through countless transformations as the technological and industrial needs of Americans have changed over the last 128 years. While it doesn’t look much like the company that Thomas Edison created, it’s still powering fundamental parts…
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