September 24, 2020

Programmatic

In a world where nearly everyone is always online, there is no offline.

Janey Whiteside on Why Walmart Doesn’t Have Time for ‘Big, Glorious, Fancy Ad Campaigns’ Anymore

Key Insights: Customers are more conscious of money, health and digital shopping now. Walmart marketing moves much faster now and focuses on employees and customers. When the pandemic hit the U.S. earlier this year, customer behavior at Walmart evolved five years in five weeks. Chief customer officer Janey Whiteside–a 2020 Brand Genius honoree–cites this stat…
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