September 24, 2020

Programmatic

In a world where nearly everyone is always online, there is no offline.

Under CMO Kory Marchisotto, e.l.f. Captured That Elusive ‘Lighting in a Bottle’

Since Kory Marchisotto joined beauty brand e.l.f. Cosmetics in early 2019 as CMO, the company has managed to capture that “lightning in a bottle” that many brands find elusive. Speaking at Brandweek today, Marchisotto ticked off the company’s successes during her tenure thus far, including six straight quarters of net sales growth and gaining market…
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