Burger King Puts the Whopper Ingredient List Front and Center to Highlight ‘Real’ Ingredients

Burger King’s journey to reassure (or convince) customers that its burgers are made with simple ingredients began in earnest with its boundary-pushing, multi award-winning Moldy Whopper campaign back in February. That campaign, which showed Burger King sandwiches moldering over a month as a way of highlight the lack of preservatives, even recently won one of…
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