April 20, 2021

Programmatic

In a world where nearly everyone is always online, there is no offline.

Sweet Talk

AUCKLAND, Thursday: Media agency MBM – now part of Publicis Groupe – has developed a media & creative campaign for Whittaker’s new Berry Forest. PR is from SweenyVesty.

Whittaker’s co-chief operating officer Holly Whittaker said: “Encased in Whittaker’s 33% Five Roll Refined Creamy Milk Chocolate, the hero ingredients of Whittaker’s Berry Forest are a predominantly cherry-favoured jube – with a hint of boysenberry – and dark cocoa biscuit pieces, which give a bit of crunch alongside the silky smoothness of the chocolate and the chewiness of the jube.”

Whew!

Whittaker’s Berry Forest will be showcased in a series of tvcs, starring Nigela Lawson, which go to air this Sunday.


“Like all of its products, Whittaker’s Berry Forest is made right here in New Zealand at Whittaker’s one factory in Porirua.”


Holly Whittaker said: “We’re delighted to have the opportunity to work with Nigella again, after a long hiatus caused by changes in our plans and logistical issues from Covid-19 restrictions for most of the year to date.

“As it is, we’ve had to adapt and work remotely with Nigella to produce the creative, which has gone as smoothly as possible thanks to her professionalism and genuine passion for Whittaker’s Chocolate.”

Like all of its products, Whittaker’s Berry Forest is made right here in New Zealand at Whittaker’s one factory in Porirua.

No credits
Whittaker’s was unable to supply a copy of the actual tvc – or who made it.


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