October 26, 2020

Programmatic

In a world where nearly everyone is always online, there is no offline.

What You Can Learn From the McDonald’s-Travis Scott Partnership

Earlier this month, McDonald’s launched a promotion with Houston-based rapper Travis Scott by naming a meal after him, the first such deal of its kind in nearly three decades. The last time a celebrity had a meal named after them, it was NBA superstar Michael Jordan during the height of the Chicago Bulls hype in…
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