December 25, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

IAS to Provide Brand Safety Across Microsoft Audience Network

Integral Ad Science reached a platform-wide agreement with Microsoft Audience Network to ensure brand safety for native ads across the desktop and mobile web. Microsoft Audience Network reaches millions of people through Microsoft owned-and-operated sites such as Microsoft Edge, MSN and Outlook, as well as trusted third-party partners. IAS said the integration uses its predictive…
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