Little Red Book

AUCKLAND, Today: Kiwi adman Vaughn Davis’s second book, Covid Schmovid – 19 Ways to Make your Small Business Boom hands out useable advice without the usual cant or cliché.

It’s an easy read – thanks to a clean presentation, garnished with the author’s landmark dry wit.

This softcover 162-pager is a well planned and presented collection of smart, original (and inexpensive) ideas, aimed squarely at stores and small businesses.

The provocative chapter headings give a glimpse of what’s within … 

• Good old email
• Steal
• Find an ad agency
• Wave the flag
• Dip your toe in the Facebook pool
• Take the free space

It’s already received a couple of thoughtful reviews …

• Vodafone NZ enterprise director Lindsay Zwart: “Practical tips on how to embrace and thrive in the ‘new normal’ from one small business owner to another.”
• And Buy NZ Made ceo Ryan Jennings: “Packed with actionable insights for Kiwi businesses owners to be seen and sell to Kiwis and the world.”

Vaughn Davis owns K-Rd ad agency The Goat Farm. He’s written business articles for the NZ Herald, Stuff, NBR, Idealog and M+AD Daily. 

Before the ad world came calling, he was a pilot in the RNZAF.

Covid Schmovid is his second book. His first, Tweet This Book, is available via Amazon Kindle. His next book, Ideas for Sale – a retail taxonomy, will be published in late 2020.

Covid Schmovid costs $ 24.99 (“with the $ 24 going to my NZ-based printer/designers/distributor/retailers and the .99 going to me!”).

• You can buy it at Whitcoull’s, Paper Plus and many independent bookshops. Bulk orders (“if people want a bunch for their clients”) via www.bookreps.co.nz
• More here: tgf.co.nz/covid-schmovid