December 25, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Oracle Adds Machine Learning Capabilities To Its CDP

Oracle is sprucing up its customer data platform, CX Unity, with a little machine learning. The platform will now support real-time behavioral data collection and personalization capabilities through Infinity, Oracle’s digital streaming technology. Infinity captures web event, app and point-of-sale data to help brands build realistic representations of the customer journey. That previously required repeatedContinue reading »

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