April 19, 2024

Programmatic

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Soul Survivor

LONDON, Tuesday: Clemenger BBDO Wellington has enjoyed a spectacular night at The Cresta Awards in the UK with five Golds, 13 Silvers, and two Bronzes – mostly for its celebrated NZTA Belted Survivors campaign.

Belted scored four Golds (in Print, OOH, Photography, and Posters), 12 Silvers and two Bronzes, while its NZTA The Unsaid campaign won a Gold (in Media Magic) and a Silver.

Clemenger also won Silver in the Scriptwiting category for EECA Gen Less.


“By going fee-free this year, we removed all economic barriers to participation.”


Cresta ceo Lewis Blackwell (of Creative Standards Ltd, the force benind the Crestas) said: “By going fee-free this year, we removed all economic barriers to participation and that has led to an even wider diversity of work.

“It’s a particular pleasure for me to note that we see winning work from Mexico to Moldova, Chile to China… there’s a lot of great stories in our winners. My congratulations to them all.”

  • View all the winners here

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