December 25, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Smart TV Maker Samsung Now Has Its Own DSP

Samsung, the country’s largest smart TV operator, has built a demand-side platform that brings all of its TV inventory under one self-serve roof. The platform aims to help advertisers use granular data to manage the reach and frequency of their campaigns across linear TV, connected TV and Samsung’s mobile and desktop video inventory offerings. Samsung…
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