November 4, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Instagram Rolls Out Shopping via IGTV Worldwide

Instagram is adding more ways for people to shop without leaving its platform, saying Monday that shopping on long-form video destination IGTV is rolling out globally and adding that shopping will be tested on its Reels short-form video feature later this year. On the user side, people can watch and buy items in a few…
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