Brands Are Finding Deepfakes Increasingly Appealing for Ad Campaigns

Viewers tuning into ESPN’s Michael Jordan docuseries may have done a double take when the show led straight into what appeared to be a 1998-era clip of SportsCenter anchor Kenny Mayne predicting in far-fetched detail the exact circumstances of the documentary’s airing. The attention-grabbing stunt was the culmination of three weeks of scrambling on the…
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