This article is sponsored by Moat by Oracle Data Cloud. When it comes to TV commercials, the difference between a successful ad and a failure can be difficult to pin down. Sometimes the timing was wrong, or the target demographic was off – and other times the message simply didn’t resonate. Whatever the reason, advertising… Continue reading »
The post How Does Audience Attention Impact Your Cross-Platform Reach? appeared first on AdExchanger.
More Stories
Melanie Spencer a finalist in Campaign’s Agency of the Year Awards
Ryan Reynolds Spoofs Netflix’s Hot Frosty in New Aviation Gin Ad
Raine & Horne reshapes NZ real estate