To Sell a Microwavable Burger, These Ads Celebrate Things That Are ‘Better Than Expected’

The thought of putting a hamburger in the microwave is pretty unsettling to most Americans, and judging by the U.K. ads we’ve seen in recent years for British brand Rustlers, the idea also requires some convincing across the pond. In Droga5 London’s newest work for Rustlers, we see a series of scenarios that seem to…
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