Coors Seltzer Allows You to Do Good as You Drink, Differentiating Itself in a Busy Category

Wouldn’t it be nice if you could do something to counteract environmental degradation, just by sitting around and enjoying a bubbly beverage? That’s what Coors Seltzer’s offering with its new contribution to the category–the second hard seltzer that its parent company, Molson Coors, has launched this year. And for each 12-pack (or 12-pack equivalent) of…
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