AUCKLAND, Today: GfKRadio has released the S3 2020 audience measurement survey this morning, revealing that 3.7 million New Zealanders were listening to radio every week – and 3.4 million of those listen to commercial stations.
RBA ceo Jana Rangooni said: “With no Survey 2 this year due to Covid, we are pleased to see the latest data demonstrates the important role radio plays in consumers everyday lives for news, information and entertainment.
Mediaworks ceo (and RBA chairman) Michael Anderson said: “I’m pleased to see the way that all media channels in New Zealand have stepped up to provide news and information in a period of unprecedented disruption to consumers, business and the media itself.
“The economic pressures have been intense – but radio in particular has proven its enormous value to the country.”
The economic pressures have been intense but radio in particular has proven its enormous value to the country and continues to demonstrate resilience as it rebounds from the impacts of Covid-19.
“I’m incredibly proud of how the teams have come together and performed this year.”
NZME ceo Michael Boggs said: “Throughout the pandemic crisis, all New Zealanders relied on media organisations to continue to do what they do best – keeping Kiwis informed and connected.”
The data was embargoed until 1pm today, giving M+AD insufficient time for analysis (but it’s all in the link, below …
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