AUCKLAND, Today: Following a tough second quarter, the Out of Home Media Association of Aotearoa has posted Q3 revenues of $ 23.2 – up by 163% from Q2.
OOHMAA GM Natasha O’Connor said: “While still down 35.8% on the same quarter in 2019, this is a strong recovery after the obstacles placed by Covid-19.
“Digital revenue continues to showcase continued growth, reporting a 64.2% share vs static in comparison to 61.4% on the same period in 2019.
“The uplift of the out-of-home market shows advertisers continue to recognise it as an essential part of their media schedule.
“Like every business, out-of-home was impacted by the pandemic, however; it continues to prove itself as a vital medium for advertisers to reach and impact audiences.
“Traffic data is nearly back to pre-lockdown levels, as people return to their regular habits.”
“When the industry’s revenue was impacted by lockdown in Q2, we already had our eyes set on a new horizon, these results serves as a proof point to that.
“Despite the latest national Covid Level restrictions, traffic data shows main cities are currently at 93% of pre-Covid levels, showing commuters are returning to business as usual.
“Traffic data is nearly back to pre-lockdown levels, as people return to their regular habits. With the country now in Level one, and the incoming Christmas period, we are anticipating a strong close to a challenging year.”
About OOHMAA
OOHMAA (previously OMANZ) members are JCDecaux, oOh! Media, Media5, QMS, Ad-Vantage Media and Bekon Media.
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