CDP acquisitions are a bit like snowflakes, no two have been quite alike, at least not so far. Cloud communications platform Twilio’s $ 3.2 billion all-stock purchase of Segment, confirmed on Monday, is the latest example. Notable acquirers in the space have included a British multibillion-dollar semiconductor firm, an American multinational financial services brand and the… Continue reading »
The post Why Twilio’s Mega Acquisition Of Segment Is – And Isn’t – A Validation Of The CDP Category appeared first on AdExchanger.
More Stories
Around the World: AI & Christmas, a Temu crackdown and Aussie influencers
Here’s a Short Roundup for This Week
Melanie Spencer a finalist in Campaign’s Agency of the Year Awards