March 28, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Local Hero

AUCKLAND, Today: Director Tom Gould, who recently signed with Sweetshop globally, has returned from New York to New Zealand – where he’s now waiting out his last week of quarantine.

Fiona King, the Sweetshop’s Auckland-based global director of productions, tells the story: “Tom is fascinated by subcultures.


“He is also a co-creator of the Viceland TV show F*ck That’s Delicious with Action Bronson.”


“He taps into a world that exists at a local level, but also resonates globally. Dynamic, beautiful and relentlessly engaging, Tom has a unique and honed insight into the human condition.”

Gould’s work has been screened globally – in MoMA, the Institute of Contemporary Arts, and the British Film Institute – while shooting campaigns for NBA, Ralph Lauren, Reebok and MTV.

He is also a co-creator of the Viceland TV show F*ck That’s Delicious with Action Bronson.


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