The ad industry is partially pinning its hopes on email as legacy identifiers get knocked off one by one. But hashed IDs, including emails and phone numbers, collected elsewhere cannot be used as a replacement for app tracking on iOS 14. That’s true whether or not the hashed identifiers were collected with consent. In its… Continue reading »
The post Apple’s Policy Is Clear: Email Is Not Gonna Take The Place Of IDFA appeared first on AdExchanger.
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