November 24, 2020

Programmatic

In a world where nearly everyone is always online, there is no offline.

Inside Google’s Targeting Plans for a Post-Cookie World

Earlier this week, the Justice Department filed suit against Google citing its dominance of the search market as anti-competitive. But away from the theater of big government versus big tech, advertisers are paying attention to the countdown to the “cookie-pocalypse” as Google prepares to withdraw support for third-party cookies in its Chrome browser. This, of…
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