November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

As CTV Grows, Advertisers Need To Understand And Embrace SPO

“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video.  Today’s column is written by Max Knight, VP of analytics services at Amobee. Ask connected TV (CTV) advertisers what supply-path optimization (SPO) means and you’ll hear a hodgepodge of answers that include selecting exchange partners, avoiding resellers and makingContinue reading »

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