“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Max Knight, VP of analytics services at Amobee. Ask connected TV (CTV) advertisers what supply-path optimization (SPO) means and you’ll hear a hodgepodge of answers that include selecting exchange partners, avoiding resellers and making… Continue reading »
The post As CTV Grows, Advertisers Need To Understand And Embrace SPO appeared first on AdExchanger.
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