November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

The Trade Desk And LiveRamp Unite On Identity; Unified ID 2.0 To Become Part Of LiveRamp’s ATS

The Trade Desk is making its first bid for ubiquity for the Unified ID 2.0. Through a partnership with LiveRamp, announced on Tuesday, publishers will be able to access Unified ID 2.0, which is being built by The Trade Desk, through LiveRamp’s Authenticated Traffic Solution (ATS), and buyers will be able to transact using LiveRamp’sContinue reading »

The post The Trade Desk And LiveRamp Unite On Identity; Unified ID 2.0 To Become Part Of LiveRamp’s ATS appeared first on AdExchanger.


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