The Trade Desk And LiveRamp Unite On Identity; Unified ID 2.0 To Become Part Of LiveRamp’s ATS

The Trade Desk is making its first bid for ubiquity for the Unified ID 2.0. Through a partnership with LiveRamp, announced on Tuesday, publishers will be able to access Unified ID 2.0, which is being built by The Trade Desk, through LiveRamp’s Authenticated Traffic Solution (ATS), and buyers will be able to transact using LiveRamp’s… Continue reading »

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