LinkedIn’s ongoing “In It Together” campaign has pivoted to reflect current events a few times since its January 2018 debut, and its latest shift is aimed at helping remove the stigmas associated with unemployment. “Brand marketing isn’t just about marketing,” Peter Maxmin, vice president of LinkedIn’s global brand, told Adweek. “We’re seeing real traction on…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
Whittaker’s sweetens the deal
How to get through a media crisis
oOh!media backs YouthLine ‘Walk the Talk’ fundraiser