December 4, 2020

Programmatic

In a world where nearly everyone is always online, there is no offline.

Phantom partners with LANDMARKS ID

With 9,000 poster frames throughout the country, Phantom Billstickers’ street posters can be spotted in the vicinity of just about any advertiser location. With so much choice, selecting the best poster site is critical. 

To give its customers the insight needed to pinpoint the best possible sites for their campaigns, Phantom has partnered with the LANDMARKS ID mobile intelligence platform. 

LANDMARKS ID collects millions of data points from over 300,000 anonymised mobile phones to generate unique insights into how Kiwis travel. 

Audiences are measured from their home or work, to the moment a Phantom poster is encountered, and then onto a retail location, QSR, bank or restaurant. 

With 3,000 advertiser locations already loaded and collecting location data, a customer visiting a store today can now be used to target future customers. 

The LANDMARKS ID mobile intelligence platform provides privacy-compliant real-world insights into New Zealand consumers’ behaviours, brand affinities and purchase intents. 

Phantom’s Managing Partner, Robin McDonnell, says this supports Phantom’s mission to drive accountability in the sector. 

“This investment is part of our ongoing strategy to create New Zealand’s leading path-to-purchase advertising channel.

“LANDMARKS ID offers a step-change in accountability for street posters. We can now measure the reach and frequency for all campaigns from a single poster up to a national campaign by month, by week, by day, even by the hour.” 

LANDMARKS ID Founder, James Fogelberg, adds: “LANDMARKS ID was built to empower marketers’ real-world customer, location and competitor insights. We ensure marketing dollars are invested with confidence powered by New Zealand’s largest mobile insights panel.

“With a growing portfolio of leading New Zealand brands and media companies partnering with LANDMARKS ID, we are excited to offer our real-world audience insights across Phantom Billstickers’ portfolio of locations nationwide.”

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