Mobile Magic

AUCKLAND, Today: Plexure NZ’s specialist mobile engagement platform has been named in the 2020 Gartner Magic Quadrant for Mobile Marketing Platforms, positioned as the highest for ability to execute and ‘completeness of vision’ in the Niche Player quadrant.

The Gartner Magic Quadrant evaluates the leading platforms in global use today. This year, 13 made the final report, including one New Zealand company – Plexure Auckland (NZX:PLX).

Gartner examines key criteria for companies to consider when managing and activating marketing campaigns that target consumers with direct marketing on their mobile device to ensure they provide consumers with contextually relevant, timely and location-specific marketing engagement.

Plexure NZ ceo Craig Herbison said: “We’ve had great success with brands such as McDonald’s, White Castle (QSR),  and Super Indo (grocery) giving them a constant-stream of data-driven insights that helps deliver seamless one-to-one offers to consumers at-scale.

“Our platform anticipates their customer needs and incentivises them to visit physical stores and increase spend once there. We also provide these personalised offers to 210 million registered users in 60 countries in 40 languages.

“So it was great to be recognised by Gartner among world leaders in this field.

“Our platform was identified for its capability as a highly modular platform and fraud detection ability.”

“Our platform was identified for its capability as a highly modular platform and fraud detection ability. Plexure enables marketing teams to utilise the platform’s core elements as needed, based on the team’s level of mobile marketing maturity in a way that incorporates various security anti-fraud capabilities to prevent fraudulent activity which is particularly important in high-frequency mobile campaigns that are a hallmark of QSR, grocery and speciality retail marketers.

“Additionally, we were recognised for our success with marketers in large, franchised retail and QSR organisations. Plexure’s investments in real-time capabilities and predictive analytics make it well-suited for high-volume, high-frequency campaigns that are particularly valued by marketers in these verticals.

“Gartner examined each platform’s capability to harness several mobile-specific tactics that serious marketers need these days: mobile websites, mobile applications, messaging (including SMS messaging and devoted applications), push notifications (in-app and off websites), location-triggered interactions and mobile wallet cards. Native or third-party analytics were also examined for the critical foundation this activity plays tosupport audience targeting, campaign sequencing, personalisation and performance measurement.

About Plexure
Plexure was founded in 2010 and has grown to over 210 million platform users. We have customers in 60 countries and our people are located in Chicago, Atlanta, Austin, Scottsdale, Connecticut, New York, Tokyo, Copenhagen, London and Auckland.

• www.plexure.com