November 24, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

The Washington Post Beefs Up Contextual Targeting in the Post-Cookie Era

The Washington Post has developed a first-party data-based tool that ties detailed consumption data with its contextual ad targeting capabilities to ensure more accurate ad delivery. The offering is called Washington Post Signal. It’s powered by the Post’s contextual targeting platform, Zeus Insights, which the company created in July 2019. The promise of Signal is…
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