The Washington Post has developed a first-party data-based tool that ties detailed consumption data with its contextual ad targeting capabilities to ensure more accurate ad delivery. The offering is called Washington Post Signal. It’s powered by the Post’s contextual targeting platform, Zeus Insights, which the company created in July 2019. The promise of Signal is…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
Lani Jamieson joins D3 to shape the next chapter of its growth
CBS Stations Partners with Waymark to Create Local Ads with Artificial Intelligence
The One Show AI judge Sherina Florence releases hip-hop album for deadline push