December 25, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Oura Wearable Campaign Tallies How Much Sleep Americans Actually Lost On Election Night

Americans slept an average of 25.2 minutes less than usual on election night, according to a new digital out-of-home (DOOH) campaign from wearable sleep tracker Oura Ring that ran in Times Square this week. The data, which was presented with help from agency Mischief, found that the deficit added up to a total of nearly…
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