Over the past two years, NBCU has made inroads in the commerce arena, building capabilities that drive transactions directly and measuring those conversion events. The strategy makes sense: If you know your ad inventory drives purchases, you might as well go full Amazon and own the whole funnel. And NBCU has executed on that vision… Continue reading »
The post NBCU Expands Its Commerce Initiative appeared first on AdExchanger.
More Stories
Liquid I.V. Sponsors A Formula 1 Race As DTC Brands Compete For Sports Fans
NZME launches Kōrero podcast celebrating Māori culture
From Viral Videos to Your Dinner Table: QCP’s Culinary Journey Comes Alive in New Cookbook