2020 TVNZ-NZ Marketing Awards Winners

On Tuesday, November 10, NZ Marketing magazine in partnership with the Marketing Association presented awards in 28 categories across sector, excellence and individual divisions at the 2020 TVNZ-NZ Marketing Awards.

A packed Cordis Hotel in Auckland – themed to the night with bold colours and brave performances – saw marketing’s whose who come together to celebrate the successes of some truly Next Level marketing initiatives.

Taking home the Supreme Awards as well as Financial/Banking Sector Award was Sharesies for its ‘Shares Made Easy’ campaign. The judges said that the online share trading platform translated a business objective into great market engagement with differentiated positioning, effectively transforming the local market.

“Sharesies has increased accessibility, awareness and participation in investing – drawing in new audiences, through a well-considered marketing strategy leveraging a strong digital media campaign.”

Other big winners on the night included Annemarie Browne, Chief Marketing Officer of Lotto NZ and Liv Glazebrook, Brand Manager at J H Whittaker & Sons who took home the Marketer and Young Marketer of the Year Awards respectively.

“Annemarie has demonstrated to the judges that she is an exceptional marketing leader with the right skills and competencies, leading a solid high-performing marketing team. She is very generous with her time and energy across the marketing community and would make a wonderful role model for any young marketer to aspire to,” the judges said of Browne’s win.

Of Glazebrook, the judges said: “Liv is a passionate marketer who is able to clearly articulate across marketing performance from creative and NPD to sales and financials. She brings innovation and new thinking to the table, is a strong brand ambassador and good fit for Whitaker’s.”

The night also recognised marketing legend, Phillip Mills of Les Mills International who was inducted into the Marketing Hall of Fame for his career-long success in brand and communications strategy at Les Mills.

Complete list of winners

Here’s a list of all the winners from the night:

Supreme Award sponsored by TVNZ

Sharesies, Sharesies – Shares Made Easy

Individual Awards

Marketing Hall of Fame sponsored by TVNZ

Philip Mills

Marketer of the Year sponsored by oOh!media

Annemarie Browne, Lotto New Zealand

Young Marketer of the Year sponsored by NZME

Liv Glazebrook, J.H. Whitaker & Sons

Sector Awards

Agriculture

Meridian Energy, Becoming Part of the Fabric of Farming

B2B

Marley New Zealand, ARMA – The Ultimate Defence

Consumer Products & Services

Carpet Court NZ – Rhino Brand Hardfloor Launch

Fast Moving Consumer Goods

Invivo & Co, Invivo X, Sarah Jessica Parker

Financial & Banking

Sharesies, Sharesies Shares Made Easy

Healthcare/Beauty

Mix Limited, How the Essano Effect Revitalised A New Zealand Skincare Brand

Not-for-Profit

KidsCan, KidsCan 19for19 Campaign

Public Sector

Health Promotion Agency / Te Hiringa Hauora, The Health Promotion Agency and Homecare Medical – Quit For Your Pets

Retail sponsored by The Radio Bureau

The Warehouse, Goodnight Kiwi

Travel/Leisure

Tourism New Zealand, Good Morning World

Utilities/Communications

Skinny, Friend-vertising

Excellence Awards

Best Brand Extension/Innovation

Tegel, Tegel Takes Over Fried Chicken

Best Brand Transformation sponsored by One Picture

Meridian Energy, Meridian Brand Transformation

Best Collaboration

The Movember Foundation & New Zealand Rugby, A Moment Against Silence

Best Emerging Business/New Brand

Invivo & Co, Invivo X, Sarah Jessica Parker

Best In-House Marketing

Cardrona Alpine Resort, Winter 2020: Pre-season Campaign

Best Internal Marketing Strategy

AIA NZ, Innovative Launch Unifies AIA Team

Best Marketing Communications Strategy sponsored by ICG Media

Tourism New Zealand, Good Morning World

Best Marketing on a Shoestring Budget 

Royal New Zealand Returned & Services’ Association, Stand At Dawn – NZDF & RNZRSA

Best Purpose-Driven Marketing Strategy

J. H. Whittaker & Sons, The Road to Good Honest Chocolate

Best Use of Customer Insight/Data sponsored by Reach Media

Kiwibank & Equifax NZ, Kiwibank & Equifax Taking Responsible Lending to the Next Level

Best Use of Sponsorship

The Warehouse, Goodnight Kiwi

Long-Term Agency Partnership

Foodstuffs – PAK’nSAVE and FCB New Zealand, A Brand and Partnership That’s Built to Last

Long-Term Marketing Excellence sponsored by Loyalty NZ

R&V Live Nation, The Evolution of Rhythm & Vines

The 2020 TVNZ-NZ Marketing Awards are supported by premiere sponsor TVNZ, category sponsors NZME, oOh!media, The Radio Bureau, ReachMedia, One Picture and Loyalty NZ as well as beverage sponsors DB Breweries and Invivo & Co.

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