Spotify is acquiring podcast monetization and publishing platform Megaphone from its parent company, Graham Holdings, in a deal reportedly worth $ 235 million. The acquisition, announced Tuesday, underscores the streaming audio platform’s ongoing big bet on programmatic and is only the latest in a series of moves Spotify has made to support its growing podcast platform.… Continue reading »
The post Spotify Snaps Up Podcast Ad Platform Megaphone For $ 235 Million, Doubling Down On Programmatic appeared first on AdExchanger.
More Stories
How Degree Is Positioning Itself For The World Cup
Week of June 1 Cable News Ratings: MS NOW Only Network to Grow Across All Dayparts
EXCLUSIVE: HP Hands Global Media to Publicis, Ending Omnicom’s 17-Year Run