AUCKLAND, Monday: Colenso has created a simple, visual calculator – called Tally – for State Insurance to help Kiwis get a better idea of how much their possessions are worth.
State’s research shows more than half of New Zealanders believe they don’t have enough items to be worth insuring.
Colenso ECD Maria Devereux said: “State likes to make things simple and easy for their ‘too busy customers and Tally is just that. We think people are going to be surprised at the total value of their belongings and hopefully compelled to make sure they’re protected at the end of the day.”
Tally went live on 1 November and is rolling out nationwide via a fully integrated campaign across TV, OOH, digital and social channels.
- Curious to find out how much your stuff is worth? Visit www.state.co.nz/tally
CREDITS
Client: State Insurance
Agency: Colenso BBDO
Production Company: Bunker
Director: Luke Sharpe & Alex Okhlopkov
Producer: Ainsley Allen
Sound Design: Franklin Rd
Head of Music & Sound Design: Shane Taipari
Media Agency: PHD Media
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