The end is nigh for the third-party cookie, and some companies aren’t waiting until it’s gone to prepare for the future. The Telegraph, which has sworn off using third-party data for audience targeting, is paving the way for how companies identify people online in a privacy-compliant way. The U.K. publisher is running a campaign targeting…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
Meta’s Ad Business Is Still Surging As Headcount Ticks Upward
Island Gelato partners with Impact PR
Meta More Than Doubled Revenue From its AI-Powered Ad Tool