Volkswagen has shrunk its dealership experience into a model less than a foot tall in an effort to show off its new virtual showroom tools. The automaker and agency DDB Sydney placed a miniaturized exact replica of a Volkswagen lot–complete with tiny plant beds and glass floor-to-ceiling windows–in Sydney’s central business district this week with…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
Marketing Morsels: Hidden Valley Ranch, La-Z-Boy, Topps & More
Flashback: Jane Pauley and Deborah Norville Revisit Today’s 1989 Succession Drama
Ally Financial Revives ‘Banksgiving’ With A TikTok Twist