March 29, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Cable’s Holiday Marathon Programming Is Hotter Than Ever Due to the Pandemic

As the industry was still unsure when sports would return and TV production would resume, Ed Georger, evp, advertising sales and digital media for Crown Media Family Networks, Hallmark Channel’s parent company, had a calming message for clients. “The one thing you can count on: They will not cancel Christmas.” And while almost nothing about…
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