FCB Best in Show

AUCKLAND, Today: FCB won Best in Show, and MBM Agency of the Year at the 2020 IAB NZ Digital Advertising Awards at The Wharf on Thursday night.

NZME, MediaWorks, Google, Drum, Trade Me, TVNZ, dentsu, Clemenger BBDO, PHD, Anthem, Special, OMD, OMG, Stanley St also shone.

The evening brought together over 250 people to recognise and celebrate excellence in digital media and advertising.

This was a record year for these awards. Entries were well up on last year; a panel of almost 80 leading industry expert judges selected 35 winners from entries across 35 awards in five categories, and 82 finalists.

IAB ceo Gill Stewart said: “The record number of entries, highlighting the best of our sector through 2019 and first quarter 2020, and the high calibre of judges reflects the increasing level of engagement in the wards.

“We thank our sponsors for their generous support: Facebook, Google, Lumo Digital, Magnite, MediaWorks, Nielsen, Trade Me and TVNZ.”

MBM named AoY

Amongst a highly competitive week of awards shows, MBM capped off one to remember by winning Agency of the Year at last night’s IAB awards for the second year running.

MBM also took out the Best Use of Programmatic for their work on Tower Insurance and the Emerging Talent Award which went to their young rising star Dielle Rodriguez.

The wins continue to cement MBM as a leading Digital agency in the NZ market.

“We want to thank our team and all of our clients for working as one to continue to push the boundaries and produce amazing results like these,” said MBM managing partner Sean McCready.

And the winners were …

The winners in each of the five categories (Sales and Ad-Operations, Channel Excellence, Campaign Effectiveness, Data and Effectiveness, and Grand Awards were …

1. SALES AND AD-OPERATIONS AWARDS

2020 AUDIO SALES EXCELLENCE
MONIQUE PIERCE
‘PUSH THE BOAT OUT’ – COASTGUARD NZ
MEDIAWORKS

2020 DISPLAY SALES EXCELLENCE
METSERVICE INTEGRATED CAMPAIGN FOR MERIDIAN AND OMD
MEL GRAHAM

2020 NATIVE SALES EXCELLENCE
LLOYD AICKIN
NZME.

2020 SEARCH SALES EXCELLENCE
GLOBAL BEST PRACTICE SEARCH WITH HARMONEY TRANSFORMS ITS BUSINESS
MARK JACKSON

2020 VIDEO SALES EXCELLENCE
JAMES ROGAL
100 WAYS WITH COLORADO – HOLDEN
MEDIAWORKS

2020 JUNIOR AD-OPERATIONS EXCELLENCE
ANA MAYKOT
DIGITAL AGENCY PROJECT MANAGER
MEDIAWORKS

2020 SENIOR AD-OPERATIONS EXCELLENCE
KAITLIN MOELLER
ADVERTISING MANAGER
THIS SIDE UP – SENIOR AD OPS MASTER CLASS

2020 DIGITAL EXCELLENCE (INDIVIDUAL)
SIMON LAIRD
GOOGLE

2020 DIGITAL EXCELLENCE (TEAM)
MEDIAWORKS DIGITAL SALES TEAM
STEPHEN OLD, MATT FUSSELL AND TEAM
MEDIAWORKS

2. CHANNEL EXCELLENCE AWARDS

2020 BEST USE OF AUDIO
HEWLETT PACKARD – BUSINESS CLASS
NZME. AND DRUM

2020 BEST USE OF DISPLAY
COINCIDENTALLY CONVENIENT
CHORUS
FCB NEW ZEALAND
NZME. AND TRADE ME

2020 BEST USE OF DIGITAL OUT OF HOME
OUTDOOR ADVERTISING FOR THE DIGITAL AGE
RICHARD POOK, DENTSU
BRAM STEVENS, DENTSU

2020 BEST USE OF MOBILE
DOWN TO FORNICATE
FCB NEW ZEALAND
NEW ZEALAND AIDS FOUNDATION

2020 BEST USE OF NATIVE
CHORUS – PROJECT CONNECT
NZME.
FCB NEW ZEALAND

2020 BEST USE OF SOCIAL
NZTA – WAKA KOTAHI – THE UNSAID
OMD/FUSE NEW ZEALAND
CLEMENGER BBDO
ANNALECT NEW ZEALAND

2020 BEST USE OF SPONSORSHIP
NEWSHUB RUGBY WORLD CUP EDITORIAL COVERAGE SPONSORSHIP – SUZUKI
KATE GRAHAM
MEDIAWORKS

2020 BEST USE OF VIDEO
SKINNY UNLIMITED
PHD NEW ZEALAND
SKINNY MOBILE
TVNZ

3. CAMPAIGN EFFECTIVENESS AWARDS

2020 BEST BRAND CAMPAIGN
TAKING SMALL STEPS
AIA NEW ZEALAND AND TOGETHER
BULLFROG
ANTHEM

2020 BEST CAMPAIGN ON A BUDGET
FINDING THE PERFECT MATCH
TOGETHER
FIRST GAS

2020 BEST CHARITY CAMPAIGN

DOWN TO FORNICATE
FCB NEW ZEALAND
NEW ZEALAND AIDS FOUNDATION

2020 BEST USE OF INTEGRATED DIGITAL EXCLUSIVE CAMPAIGN
GOOD MORNING WORLD
SPECIAL GROUP NEW ZEALAND
SPECIAL GROUP AUSTRALIA
TOURISM NEW ZEALAND

2020 BEST USE OF MULTI-CHANNEL INTEGRATION CAMPAIGN
BAT FOR YOUR CAP
PHD NEW ZEALAND
ANZ

2020 BEST PERFORMANCE CAMPAIGN
COINCIDENTALLY CONVENIENT
CHORUS
FCB NEW ZEALAND
NZME. AND TRADE ME

4. DATA AND EFFECTIVENESS AWARDS

2020 BEST USE OF DATA – CAMPAIGN TARGETING
TAKING RESPONSIBLE LENDING TO THE NEXT LEVEL
KIWIBANK LIMITED
EQUIFAX NZ
OMD

2020 BEST USE OF DATA – CAMPAIGN MEASUREMENT AND OPTIMISATION
THE WAREHOUSE
DRIVING PERFORMANCE WITH CUSTOM ALGORITHMS
OMG NEW ZEALAND

2020 BEST USE OF PROGRAMMATIC
INSURING TOWER’S PROGRAMMATIC SUCCESS
MBM
TOWER INSURANCE NZ

2020 BEST USE OF SEM AND/OR SEO
LETTING YOUR FINGERS DO THE TALKING
NICK SADLER, PHD NEW ZEALAND
GENESIS

2020 BEST USE OF TECHNOLOGY
TAKING RESPONSIBLE LENDING TO THE NEXT LEVEL
KIWIBANK LIMITED
EQUIFAX NZ
OMD

5. GRAND AWARDS

2020 DIGITAL PRODUCT OF THE YEAR
SUPERCHARGING TVNZ ON DEMAND
BEN FISHER
EMILY HUNT
SALLY FALCONER

2020 DIGITAL START-UP OF THE YEAR
REWARDHUB
MICHAEL FUYALA
REWARDHUB

2020 COUNCIL MEMBER OF THE YEAR
NIKHIL ELAYAT
STANLEY ST.
2020 EMERGING TALENT
DIELLE RODRIGUES
MBM

2020 SERVICE TO THE INDUSTRY
JAMES BUTCHER
GM – DIGITAL MEDIA
FCB NEW ZEALAND

2020 AGENCY OF THE YEAR
MBM: DIGITALLY DELIVERING OUR MOST SUCCESSFUL YEAR YET
MBM

2020 BEST IN SHOW
DOWN TO FORNICATE
FCB NEW ZEALAND
NEW ZEALAND AIDS FOUNDATION

• www.iab.org.nz