April 27, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Hongi!

AUKLAND, Monday: NZME and Māori Television have launched a content partnership that will see journalism and content shared across each other’s major news platforms – The New Zealand Herald (NZME) and Te Ao Māori (Māori Television).

“NZME and Māori Television have a like mind when it comes to a focus on ensuring our audiences have access to the widest possible range of quality journalism,” said NZME managing editor Shayne Currie.

“We hold the work of Māori Television’s journalists in incredibly high regard. To be able to publish and post more stories from a Māori news perspective on our platforms is great for Herald audiences,” said Currie.


“Editorial teams from the NZ Herald and Te Ao Maori have started sharing stories across their platforms from today.”


Māori Television ceo Shane Taurima said: “Our strategy, Te Huapae, focuses on three key areas: audiences, staff, and partners. And collaborating with NZME positively impacts all three.

“The partnership with NZME not only widens the range of news content on our platforms, it brings our own stories to new audiences. I’m also excited about the learning and development opportunities both organisations will offer staff.”

Editorial teams from the NZ Herald and Te Ao Maori have started sharing stories across their platforms from today.


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