March 29, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Twitch Begins Beta-Testing Multiplayer Ads

Streaming platform Twitch began beta-testing a new interactive ad offering this week, multiplayer ads. All viewers of a livestream will see the same ad, followed by a poll related to the ad. Each vote in that poll unlocks bits–virtual goods that financially support streamers on the platform–for the creator of the livestream and boosts engagement…
Adweek Feed