It’s supply-side platform week for Unified ID 2.0. On Tuesday, PubMatic signed onto the initiative, one day after Magnite and Index Exchange signaled their support for the open source project. The goal of Unified ID 2.0 is to create a standard identifier for the ad industry using hashed emails as a replacement for third-party cookies.… Continue reading »
The post PubMatic Is The Latest Ad Tech Company To Join Unified ID 2.0 appeared first on AdExchanger.
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